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John Sviokla

John Sviokla is vice chairman of Diamond Management & Technology Consultants, Inc. He is also an Adjunct Professor at the Kellogg School of Management and prior to joining Diamond, Dr. Sviokla researched and taught at the Harvard Business School for twelve years in Marketing, MIS, and Decision Sciences. His extensive writings have appeared in books and journals including the Harvard Business Review, Sloan Management Review, Fast Company, and the Wall Street Journal. He is a frequent speaker at executive forums worldwide and earned his BA from Harvard College, and his MBA and DBA with a major in management information systems from Harvard University. He can be found at www.sviokla.com.

Recent Articles by John Sviokla

March 19, 2010

Real-time Brand Management

Posted on Harvard Business Review: March 18, 2010 4:49 PM On March 13, a Virgin America flight from Los Angeles to New York was diverted from John F. Kennedy ...

March 11, 2010

Cater to Your Customers' Anxieties

Posted on Harvard Business Review: March 11, 2010 2:24 PM This post was co-authored with Anand Rao and Jamie Yoder One of the most important things that executives ...

January 5, 2009

How Would Walt Disney Market in 2009?

Posted on The Near Futurist: December 30, 2008 9:34 AM Walt Disney, the man, was equal parts technological genius and ancient story teller. He drew upon stories that ...