BW Mall - Sponsored Links

Buy a link now!

text size: T T Author Info
Jessie Scanlon

Jessie Scanlon

Jessie Scanlon is the senior writer for Innovation & Design on BusinessWeek, where she covers the intersection of design and business. Prior to joining BusinessWeek, she was a contributing editor at Wired magazine and a freelance writer, reporting on design and technology for ID, Popular Science, The New York Times, and Slate.

Recent Articles by Jessie Scanlon

March 7, 2010

Design Indaba: South Africa's 'Creative World Cup'

Construction sites are seemingly everywhere in South Africa, and excitement is mounting as the country counts down to the World Cup, which kicks off on June 11. But ...

December 27, 2009

How Mars Built a Business

"There is little reason for an individual to have a computer in their home," Ken Olsen, the president and founder of the Digital Equipment, famously said in 1977. As ...

November 24, 2009

Hasbro: Where Toys Are Still Serious Business

When Brian Goldner arrived at Hasbro (HAS) in 2000 as chief executive, the toy and game maker generated $30 million from its Transformers action figures. In 2007 the ...

November 10, 2009

LifeTuner: How AARP Came to Serve Twentysomethings

On Oct. 27, AARP, an organization founded to promote the needs of 50-and-older Americans, turned youthful, unveiling a financial planning Web site and online community...

November 3, 2009

Facing Disaster, Trustmark Launched a Renaissance

On a sunny day in June 2006, David McDonough, chief executive of Trustmark Insurance, was roaming Chicago's Navy Pier, talking to strangers. "We needed to understand ...

November 1, 2009

How Covidien Reinvented Itself and Thrived

For Richard Meelia, then president of billion-dollar medical devices and services maker Tyco Healthcare, 2002 turned into a long nightmare. That year, Dennis ...

October 21, 2009

Radio Flyer Learns from a Crash

In August 2004, Thomas Schlegel, vice-president for product development at toymaker Radio Flyer, and Robert Pasin, the company's chief executive and grandson of its ...

October 7, 2009

Dean Kamen Reinvents Coke's Soda Fountain

On Sept. 29, Dean Kamen—the maverick inventor behind the Segway and the first wearable insulin pump for diabetics, and the multimillionaire founder of DEKA Research & ...

September 23, 2009

How Hewlett-Packard Turns Strategy into Action

In early 2007, Shane Robison, Hewlett-Packard's (HPQ) executive vice-president and chief strategy and technology officer, gathered the seven chief technology officers ...

September 2, 2009

How 3M Encourages Collaboration

By 1999, Sumita Mitra, a corporate scientist in the research lab of 3M ESPE, the giant's dental products division, had been working on new dental materials for more ...