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Jeneanne Rae

Jeneanne Rae

Jeneanne Rae founded Motiv Strategies, a consulting firm specializing in innovation. She has worked in the field of innovation and design for more than 20 years, holding positions at Peer Insight and IDEO. For the last decade, Rae has taught new product development and service development as an adjunct professor at Georgetown University's McDonough School of Business. She has an MBA from Harvard Business School. She can be reached at jrae@motivstrategies.com.

Recent Articles by Jeneanne Rae

January 5, 2012

Ten Innovation Resolutions for 2012

Shake off your company's 2011 blues by following these suggestions

June 29, 2009

New Thinking about Consumer Marketing

It might seem that customers are the last thing on the minds of companies in the headlines these days. General Motors, Citigroup (C), AIG (AIG), Fannie Mae (FNM)—all ...