G. Michael Maddock and Raphael Louis Vitón

Recent Articles by G. Michael Maddock and Raphael Louis Vitón

June 14, 2011

Time to Remix Your Innovation Portfolio?

The best leaders watch their investments carefully. That's why if you're in charge of innovation, Wall Street is watching you. After all, according to Harvard Business...

June 2, 2011

Pharma Needs an Innovation Intervention

Are you struggling to break your addiction to a bad business model, or are you living in denial? Either way, admitting that you have a problem is the first step toward...

May 10, 2011

What Goliath Can Teach David About Innovation

Turnabout is fair play. A couple of columns back we argued that large companies had a lot to learn from entrepreneurial firms when it comes to innovating effectively ...

April 26, 2011

Ivy League Professors and Innovation: The Controversy

O.K., you caught us. We were trying to poke the academic bear. But our intentions were good. We saw a disturbing trend: Big process-driven companies' hiring ...

April 12, 2011

How the Ivy League Is Killing Innovation

We are seeing an alarming trend. The wrong people are making millions on innovation—teaching innovation that is. It isn't sour grapes on our part. We don't teach...

March 29, 2011

Feel the Excitement: Segmentation Data, Part II

We talked last time about the simplest and most effective way to do segmentation. Step 1. Define success as specifically as possible. For example, you might say: a) We...

March 15, 2011

A Shout-Out for Segmentation Data

A refreshing thing is happening at marketing research conferences across the country: People who aren't researchers are showing up. What used to serve as a bastion of ...

February 22, 2011

The Innovation-Deficit Tax: Advertising

"Advertising is the tax you pay for a bad idea." —Robert Stephens, founder, Geek Squad Here's a startling fact: For what equals a rounding error in most ...

February 1, 2011

Are Your Customers Cheating on You?

"What a kid I got. I told him about the birds and the bees, and he told me about the butcher and my wife." —Rodney Dangerfield Everyone who cringed when Dr. Ruth...

January 18, 2011

Plunder Your Way to Innovation

Black Bart, Bluebeard, and you? We sure hope so. To assess how well you innovate, you have to think like a pirate. We'll explain. "Merchant and pirate were for a long ...