Eric Yaverbaum

Eric Yaverbaum is president of Ericho Communications and co-founder of Tappening (www.tappening.com). He co-founded Jericho Communications in 1985 and served as its president until its merger in 2006. In November 2007, his current agency joined DiMassimo Goldstein to create a "brand" for tap water called Tappening. A frequent talk show guest on TV and radio, Yaverbaum has written books, including Leadership Secrets of the World's Most Successful CEOs, Public Relations for Dummies, and Everything Leadership (Adams, 2008). Yaverbaum recently released his sixth book, Life's Little College Admission Insights: Top Tips From the Country's Most Acclaimed Guidance Counselors, co-written by his 17-year-old daughter, Cole Yaverbaum. The two interviewed 1,000 collegiate advisers across the country to pull together a collection of the top admission advice.