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Dov Seidman

Dov Seidman

Dov Seidman is the founder, chairman and chief executive officer of LRN, a company that helps businesses develop ethical corporate cultures and inspire principled performance, and the author of HOW: Why HOW We Do Anything Means Everything…in Business (and in Life). LRN recently announced the acquisition of leading green strategy firm, GreenOrder.

Recent Articles by Dov Seidman

September 22, 2009

Sustainability: It's Not About Lightbulbs

The owner of a McDonald's franchise made news recently by opening an eco-friendly restaurant in Cary, N.C. It has energy-efficient refrigerators, low-flow toilets, ...

August 27, 2009

Building Trust in Business by Trusting

The world's financial markets nearly collapsed last fall for one reason: lack of trust. Credit, the lifeblood of the global economy, all but stopped flowing. Even big ...

July 17, 2009

Why I Don't Want the Recession to End Yet

Everyone is asking the same questions: Have we hit bottom yet? When will the recession end? When will things go back to the way they were? As a chief executive, I'm as...

June 12, 2009

A TRIP We Should All Take

At first glance, money management giant Mellon Bank Corp. (now the Bank of New York Mellon (BK)), the British alternative rock band Radiohead, and my company, LRN, ...

March 13, 2009

Trust Me, It's Time to Fill the Certainty Gap

Conventional wisdom holds that the economy is suffering from declining consumer demand, insufficient business investment, and the high cost or unavailability of ...

December 4, 2008

Outgreening Delivers Sustainable Competitive Advantage

In my last column (BusinessWeek.com, 10/7/08), I discussed outbehaving as the source of sustainable competitive differentiation in the 21st century. In this column, I ...