David Radd

Recent Articles by David Radd

March 16, 2009

Marketing Resident Evil 5

Resident Evil 5 is one of the hottest games of the year, and Capcom wouldn't have it any other way. Resident Evil 4 was one of the most acclaimed games of the previous...

August 13, 2008

Tropic Thunder's Perfect Storm of Cross-Promotion

Regular broadcast advertising is just not what it used to be. While ratings numbers decline due to time people spend online or on their cell phones, people who do ...

August 6, 2008

JCPenney Targets Girls with Games

Consumers are becoming more evasive by the hour, it seems. What could easily be achieved with a simple purchase of cross-platform media is not nearly as effective ...

June 4, 2008

Legendary Game Designer Calls It Quits

According to 1UP, Tomonobu Itagaki has announced that he will be leaving his position at Team Ninja, effective July 1, 2008. Additionally, he has filed a complaint in ...