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Burt Helm

Burt Helm is the marketing department editor for BusinessWeek. Prior to this position, he was a staff writer for BusinessWeek Online, a position he assumed in September, 2004. Previously, Helm held positions at Inc. and Maxim. Helm is a graduate of Yale University, holding degrees in both English and physics.

Recent Articles by Burt Helm

December 1, 2010

He Puts the Soda in Pop Songs

Adam Kluger is in a hurry and this Ford Explorer won't get out of the way of his Bentley. He's driving north from Miami to a music video shoot in Fort Lauderdale ...

October 7, 2010

An Expensive Face-Lift On Burger King's Menu

When Joyce Jacaruso Castillo grabbed a quick coffee at a McDonald's (MCD) in Manhattan last month, she was wowed by the low lighting, cushioned stools, and piped-in ...

August 12, 2010

Why KFC Franchisees Are Squawking

Marilynn Pankratz fondly recalls the time Colonel Sanders donned an apron at her Kentucky Fried Chicken restaurant and taught the staff how to fry chicken according to...

July 8, 2010

Ethnic Marketing: McDonald's Is Lovin' It

The music industry has long sold black culture to white Americans. Now McDonald's (MCD) is doing much the same. It's taking cues from African Americans, Hispanics, and...

April 30, 2010

Forget Tiger. The PGA Has Bigger Problems

• The Tour needs to find 10 title sponsors for next year Just because Tiger Woods is back in the game doesn't mean the PGA Tour can breathe easy. Professional golf ...

April 29, 2010

Bank of America's Good Works, on Your TV Screen

• "We're trying to show...we enable opportunities, and we always have" Bank of America (BAC) has emerged from the financial crisis with its public image a bit frayed. ...

February 24, 2010

Cyrus Mehri's Race Battle on Madison Avenue

The U.S. advertising industry, long adept at shaping the image of clients, soon may have to defend and burnish its own reputation. Cyrus Mehri, a plaintiffs' attorney ...

February 10, 2010

How Detroit Can Gain from Toyota's Recalls

The pitch was so ballsy, it bordered on the laughable. An American automaker that had just emerged from bankruptcy—an endlessly beleaguered outfit that for years had ...

January 20, 2010

Obama Still Moves the Merch

Last January, fans of President Barack Obama swarmed the Inauguration Superstore in Washington, which obligingly ran 18 cash registers until midnight. Now the ...

January 6, 2010

Brett Ratner, Hollywood's Ad Impresario

The movie director Brett Ratner recently brought his brand of Hollywood salesmanship to the Manhattan headquarters of the global casino chain, Kerzner International. ...