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Aaron Ricadela

Aaron Ricadela

Aaron Ricadela edits online technology and science coverage from Bloomberg Businessweek's San Francisco bureau. Previously, he was an editor-at-large at InformationWeek. His work has also appeared in The New York Times, Wired, and Germany's Focus magazine and Die Süddeutsche Zeitung. In 2003, Ricadela was awarded an Arthur F. Burns fellowship from the International Center for Journalists. He holds an MBA from the University of Wisconsin-Madison and a BA in English and journalism from the University of Massachusetts-Amherst.

Recent Articles by Aaron Ricadela

January 11, 2012

U.S. PC Shipments Shrank in 2011 for First Time in a Decade

Hurt by sluggish consumer spending, supply shortages, and the popularity of smartphones and tablets, the PC market declined for the first time since 2001

January 3, 2012

HP Aims to Stand Out From Mobile-Device Frenzy With Desktop PCs

Hewlett-Packard plans to release a pair of desktop PCs, amid a flood of portable technology at next week's Consumer Electronics Show

December 20, 2011

Oracle Shares Drop After Quarterly Sales, Profit Miss Estimates

The second-largest software maker's sales and profit were hurt by slower demand for databases, applications, and computer servers

November 30, 2011

HP Rating Cut by S&P After Autonomy Acquisition Boosts Debt

In cutting Hewlett-Packard's credit ratings, Standard & Poor's cited increased debt caused by the acquisition of Autonomy and strategic shifts by HP

November 21, 2011

HP's Whitman Aims to Rebuild

Chief Executive Officer Meg Whitman says 2012 "just looks tough" for Hewlett-Packard as she warns investors to lower expectations while she spurs innovation

November 15, 2011

Dell's Sales Disappoint as It 'Prunes' PCs to Focus on Profits

The company missed third-quarter revenue estimates after walking away from $2 billion in potential PC sales to focus on more profitable business

October 28, 2011

Hewlett-Packard CEO Whitman Unwinds Apotheker's Criticized Moves

Chief Executive Meg Whitman has reversed Leo Apotheker’s plan to drop Hewlett-Packard's personal computers and may revive tablets

October 26, 2011

HP Said to Plan ARM-Based Servers in Challenge to Intel

The computer maker plans to sell servers based on ARM technology, posing a challenge to Intel's dominance in chips used in servers

October 13, 2011

Hewlett-Packard Keeps Slipping in Asia

HP’s market share in PCs is falling in China and India

October 8, 2011

Adobe to Sell Programs Online to Spur More Frequent Buying

The company's new Creative Cloud software package will let customers rent popular titles such as Photoshop and Dreamweaver on a monthly basis and share their work ...