Charles Nicholls is the founder of SeeWhy and Abandonment Tracker. SeeWhy (www.seewhy.com) targets Web visitors who abandon their shopping carts, online forms, applications, or registrations. Nicholls has developed new e-marketing, segmentation, and analytics systems for e-commerce companies, including Amazon.com, eBay, Land's End, Citibank, and MasterCard. Back to the Debate Room.