The Camry 2007 Conundrum

How does a manufacturer improve upon a car about which no one seems to have complaints? Here's what the Toyota team has in store

by Bengt Halvorson

What's probably the most common car on U.S. streets isn't a Chevy or a Ford, but a Toyota . The Camry has been the best-selling car in America for eight of the past nine years. More than ten million Camrys have been sold since 1983, when the model was first introduced, and the majority of those have been sold in the U.S.

With each new Camry much improved, and an even better value it seems, expectations for the new '07 model are high.

There's also the issue that the Camry is just so darned good and efficient at being a comfortable, economical, trouble-free sedan that it has come to be viewed as an appliance, and has gathered descriptions, according to Toyota execs, like "bread-and-butter," and "dad's car." And driving a Camry sort of lends itself to an "I don't care about cars" anonymity. Is the Camry boring, or is it just too darned good?

That was the challenge: how to bring more style - and a little more driving enjoyment - to the Camry without alienating any of Camry's very loyal customer base.

To start, the team behind the latest Camry sought to add much more upscale character to the car. While that was also said to be a goal of the last-generation Camry, it's really worked this time. The Camry's exterior shape emphasizes sharp surface lines and a multi-leveled hood and rear decklid, along with an emphasis on continuity that's echoed inside as well. As expected, the new Camry is highly influenced by the current Avalon, introduced last year, and also inherits various design cues and features from upmarket Lexus models. If you squint, on the outside you can even see a little influence from BMW.

Similar dimensions, reapportioned

While the dimensions aren't markedly different than those of the current Camry it will replace, the proportions have been changed, too, to make it more rakish and flowing, with a more sophisticated headlight and grille treatment, a softer-sloping rear pillar, and the wheels pushed farther out to the corners, increasing wheelbase by about two inches.

Versus the outgoing Camry, these changes help stretch the usable cabin space, too, with improved legroom front and back and a revised driving position.

The instrument panel area boasts an extensive redesign, too - it's set rather low, and also seems to wrap around more effectively, emphasizing horizontal lines that continue to the doors - while the rest of the interior has some more subtle changes in packaging. The center stack and console -- with shift knob and storage bin side by side -- appear quite wide, separating the driver and passenger areas, and remind us of the Lexus GS. The instrument panel design is also all-new, with the self-lit Optitron gauges that have graced the Lexus lineup for a few years, and controls that generally look more like those in a luxury car than a basic sedan.

Interior space is one of the more important selling points for mid-size sedan buyers, and that's been rethought. All Camrys get a revised layout; the front seats have a new Whiplash Injury Lessening (WIL) design for better neck support in accidents, and the seatbacks have been redesigned. Heated leather seats are available on SE, XLE, and Hybrid models, while new cloth upholstery, treated with Sericin, from silkworm fibers, is offered on XLE. On CE, LE, and Hybrid models, the rear seats are split 60/40 and fold down, while XLE models get a 40/20/40-split reclining rear seat with armrest and pass-through. On all models, the steering wheel now gets tilt and telescope adjustability to better accommodate varied driver sizes.

And to accommodate varied needs, there are also plenty of Camry variations offered -- everything from a basic, frugal four-cylinder, manual-transmission version to one with a powerful V-6 and a truly Lexus-like level of luxury features, to a new, much anticipated, Hybrid model for those who are willing to spend a little extra money.

43-mpg Hybrid model

That's the big news. Toyota has installed its Hybrid Synergy Drive in the Camry; it pairs an eco-tuned, Atkinson-cycle (high-compression), 147-hp version of the 2.4-liter four-cylinder gasoline engine with a 105-kW electric motor.