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Categories: Social Media

Ford Spending 25% of Marketing on Digital and Social Media

Posted by: David Kiley on October 16

Ford Motor Co. this year will spend 25% of its marketing dollars on digital media, more than twice the amount spent by the industry. According to J.D. Power, about 9%...

Hyundai Classes It Up For Mustang Birthday

Posted by: David Kiley on April 17

I thought it was classy of Hyundai to circulate an Internet salute the Ford Mustang's 45th Birthday. Follow "David Kiley" on Twitter...

What Are You Willing To Trade Down To?

Posted by: David Kiley on March 18

Your lease is up on your BMW, Mercedes, Lexus or Range Rover. Your stock portfolio is way down. You have either lost your job, or are worried about losing your...

Cadillac Gets Multicultural

Posted by: Matthew Vella on January 16

Cadillac’s new online brand promo is an interesting mish-mash of wildly-divergent owner profiles: Fat Joe the rapper, Travis Barker the punk, Joan Jett the rocker, and some guy named...


Want the straight scoop on the auto industry? Our man in Detroit David Welch, brings keen observations and provocative perspective on the auto business.

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