Archives: February 2011

Toyota Recalls Another 2 Million Cars. Apology Needed.

Posted by: David Welch on February 24

When NASA released the results of a 10-month study on Toyota vehicles on Feb. 8 concluding that the automaker's cars did not have an electronics problem that caused unintended acceleration,...

Darth Vader Works His Mojo for VW, but Mini Misses the Mark

Posted by: David Welch on February 11

After my last missive gave a 'thumbs down' to Chrysler's 200 ad, which aired during the Super Bowl, one reader asked for my take on Volkswagen's "Darth Vader" spot...

Eminem earned Chrysler some buzz. Sales may be tougher get.

Posted by: David Welch on February 07

It can only be a good sign that Detroit carmakers have the cash on hand to advertise in pricey venues like the Super Bowl. But in Chrysler's case, the money...

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Want the straight scoop on the auto industry? Our man in Detroit David Welch, brings keen observations and provocative perspective on the auto business.

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