Archives: September 2010

Wise Audi: The New A8 Seeks Prestige, Not Big Volume

Posted by: David Welch on September 28

I sat down with Audi of America President Johan de Nysschen last week to chat about the brand's plans for the U.S. market. As de Nysschen prepares to launch...

Chevy's New Cruze Needs a Hard Sell

Posted by: David Welch on September 01

Some big questions are being asked of the Chevrolet Cruze compact, which is just about hit the market. First, will its conservative styling draw showroom traffic? Will GM's new...

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Want the straight scoop on the auto industry? Our man in Detroit David Welch, brings keen observations and provocative perspective on the auto business.

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