Archives: June 2010

GM Mulls a New York Showroom to Woo Wall Street

Posted by: David Welch on June 28

General Motors realizes it has a nagging little marketing problem as it prepares for an initial public stock offering. The analysts, portfolio managers and potential investors that they are...

Cadillac brooms out its ad agency

Posted by: David Welch on June 25

Not even two months into the job, General Motors Co. marketing Vice President Joel Ewanick is already shaking things up. Adweek reported that he has replaced Bartle, Bogle and...

J.D. Power's Quality Survey: Toyota Tumbles, GM Disappoints

Posted by: David Welch on June 17

You can't hide from quality problems. Witness the results of the Initial Quality Study released today by J.D. Power. Toyota's sudden-acceleration crisis--which forced the once-heralded carmaker to recall more...

Chevy or Chevrolet? Who Cares

Posted by: David Welch on June 11

There's corporate silliness. And then there's what happened at Chevy, er, Chevrolet this week. Chevrolet sales vice president Alan Batey and marketing vice president Jim Campbell sent a memo...

Labor unrest in China could be Mexico's gain

Posted by: David Welch on June 10

It seems like Chinese workers want a bigger piece of the economic pie. The recent strike at a Honda transmission factory ended with workers getting 24 percent wage hikes....