GM's 60-day guarantee seems to be working

Posted by: David Welch on October 14, 2009

General Motors encountered plenty of skepticism when the company launched a 60-day buy back guarantee on its new cars in September. Some critics said it wouldn’t get many shoppers to dealerships. One dealer told me that the program would only entice joy riders who want to take a Corvette for a month and bring it back, free of charge.

But so far, the program appears to be working. Vice Chairman Bob Lutz told reporters today that consideration is up 15%. That means that 15% more people are giving its cars a look. Edmunds.com, which tracks web traffic and vehicle consideration, confirmed Lutz’s figure saying it comes form the website’s own research.

And the joy riders? Lutz said that of the 150,000 vehicles sold at retail during the program, only a few hundred even opted to take the 60-day guarantee. And of those buyers, only one returned his car. It was a Corvette. But Lutz said the buyer decided he didn’t want the bother of a manual transmission. So he returned his ‘Vette for one with an automatic.

Reader Comments

Craig

October 14, 2009 7:53 PM

A Corvette with an auto? Wow this is America when shifting gears is "a bother".

Quino

October 15, 2009 9:23 AM

too funny Craig

JB

October 15, 2009 10:50 AM

auto in a vette - why buy one, that's like a Harley with training wheels

GM Daughter

October 15, 2009 11:20 AM

Some of us can't drive a stick, but we'd love to own a 'Vette. If only I had the money....

Real World

October 16, 2009 10:13 AM

David, Apparently no one is taking this article or GM seriously.

Dude

October 16, 2009 3:08 PM

I hope they continue to make progress. Buick and Cadillac seem to be headed in the right direction.

Vette Guy

October 19, 2009 3:39 PM

GM Daughter if you can't drive a stick you should only have two choices

1) Learn to drive a stick, (its not that hard)

or 2) Don't drive a Vette.

john

October 22, 2009 4:03 AM

cant drive a stick. lazy americans

john

October 22, 2009 4:12 AM

cant drive a stick. lazy americans

ps

October 22, 2009 10:35 AM

It's kind of funny that US citizens that buy foreign makes in many cases choose a stick over auto. Why can't Detroit put 5 or 6 speeds in more models? Maybe that would bring more floor traffic in the showrooms. The guy that didn't want to "bother" with a stick and get a vette with an automatic is an embarassment. No wonder the world thinks we're a bunch of fat stupid dolts.

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Want the straight scoop on the auto industry? Our man in Detroit David Welch, brings keen observations and provocative perspective on the auto business.

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