Posted by: David Kiley on September 15, 2009
Frankfurt—Speaking publicly for the first time at the auto show here, Porsche’s new president and CEO, Michael Macht, revealed that the company is considering an electric-powered sports car that would meet the high demands of the Porsche brand. “I am also convinced that one day Porsche will have an electric sports car in its line-up,” said Macht at the company’s press conference today.
Macht cautioned that so far the available battery technology is not “sufficient to meet Porsche’s strict requirements,” he said “our engineers are already working hard on this challenge.” “An electric sports car would therefore only make sense for Porsche if it offers performance and a cruising range similar to that of current sports cars in the market,” he said. “We are therefore taking the first step in this direction with a full hybrid – in the Cayenne, the Panamera and maybe in the not too distant future also in a racing car or a production 911. Why not?”
Macht pointed out that Porsche has a long legacy with hybrid technology as it was exactly 109 years ago that Professor Ferdinand Porsche built the first fully functioning car with hybrid technology. Speaking about Porsche’s newest model, Macht said the new Panamera Gran Turismo is already generating thousands of orders just three days after its market launch in Europe.
The highly anticipated Panamera represents Porsche’s fourth model line and is the brand’s first-ever four-door sports car. It goes on sale in the U.S. on October 17, 2009. “Although the car has only been at the dealership for three days, we already have 4,500 orders for the Panamera, most of them from customers who have not even seen the car yet,” he said Macht. “And since test drives for customers have only just started, sales of the Panamera are already making a very positive start.”