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Toyota To Develop New Affordable Sports Car

Posted by: David Kiley on August 5, 2009

TRAVERSE CITY, MI—Toyota Motor Corp. President Akio Toyoda said at an industry conference this morning that the automaker will bring an exciting, fun-to-drive affordable sports car” to market within the next few years.

For years, Toyota sold such a car—the Celica. That car was discontinued in 2006. The company also did away with the MR-2 roadster in 2007. Currently, the closest thing the company offers in an affordable sports car is the Scion tC.

The car will come out of a joint venture project between Toyota and Subaru, with both companies getting a vehicle from the arrangement. Toyota officials would not say whether the car will be sold in the U.S. as a Toyota or Scion brand. They also did not conform the car will have all-wheel-drive, or the “boxer” engine that Subaru has long been committed to.

Toyoda, grandson to the company founder, is amdist a reorganization of the automaker, which posted an operating loss last year, brought about by the global Recession and precipitous drop in global auto sales.

His comments were made the Center for Automotive Research Management Briefing Seminar.

Toyoda is a racing enthusiast, taking turns behind the wheel to try and qualify professionally. He said he recently drove the Lexus LF-A supercar during a 24-hour endurance competition at Germany’s Nurburgring.

The market for sports cars, even affordable ones, is somewhat limited in the U.S. But Toyota believes that by the time it comes out with its new entry, the economy and auto sales will be in recovery. Too, Toyoda and other company executives have recently said the Toyota lineup lacks excitement and emotional design.

Reader Comments


August 5, 2009 11:49 AM

Hopefully the engines won't SLUDGE, huh? 'Google' this- ENGINE SLUDGE, and go to the consumeraffairs website about 'Toyota Engine Problems' and read all of the complaints. Make sure to click on- 'Airbags', and read those complaints too! Thank you.


August 12, 2009 11:51 PM

That's complete bull, My first car was a 93 used camry, it was leaking oil, i drove that damn thing for 2 months approx 20 mins daily without oil in the engine, i give it away, the guy fix the problem and it still rans today, my mother has a 99 corolla with poor maintenance and she always go over the required km without any problems, My driver instructor, has a 99 corolla with 500,000 km on the engine and it still runs. GM , Ford on the other hand is cheaply built. Want proof go to the mall on a busy saturday and see which cars are rusting. GM, Ford cars has the lowest resale value, and cost more to repair. The only way for these problems to occur on a Toyota is extremely poor maintenance. One other point, i ran my Camry with 5 cylinders for 2 weeks without fixing it and it still runs. Beat that! GM, Ford. Oh! yea! Mazda is F.O.R.D now, it's been built like shit, I know first hand, My brother has a 97 MX6 built in japan and my neighbour has the new 2005 mazda 3, guess what? the Mazda 3 that was built here by ford is starting to rust like crazy. DO NOT BUY ANY CAR THAT WAS BUILT IN THE USA OR CANADUH! Buy only Japanese made, The VIN number starts with "J"..


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