Ford Tops Quality Survey

Posted by: David Kiley on July 21, 2009

Ford Motor Co.’s has topped a quality survey, beating rivals Toyota and Honda for the first time.

The survey is not from J.D. Power and Associates, which has the definitive survey on things-gone-wrong in new vehicles measured in the first few months of ownership [J.D. Power, like BusinessWeek, is owned by McGraw-Hill Co.]. But the results of the survey, by Bloomfield Hills, MI-based RDA Group, shows Ford with the fewest problems among any manufacturer, including Toyota Motor Corp.

“We’ve been tied with Toyota before, but it sure feels better to be on the top!” wrote Bennie Fowler, Ford’s global head of quality, in a memo to employees Friday, a copy of which was obtained by BusinessWeek. “We can all be pleased with the progress we have made in quality, even as we face external and internal challenges in a tumultuous climate. Our progress has come as the result of our union partnerships in the U.S., Canada and Mexico, along with the work of dedicated teams in manufacturing, product development, purchasing, marketing, sales, service, legal, IT and others who follow disciplined, standardized processes.”

In Power’s recently released Inititial Quality Study, Ford placed eighth, but in a statistical dead heat with Toyota. Ford scored 102 things-gone-wrong per 100 cars in the first three months of ownership, versus 101 for Toyota. Honda scored 99 TGW, and Hyundai scored the highest among non-luxe brands with 95.

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Reader Comments

kuei

July 21, 2009 12:35 PM

I have 9 cars:
8 fords (6 of which are lincolns)
and 1 cadillac eldorado.

Never will a foreign car litter my driveway. My mom didn't raise ANY dumb americans!

Flavio Lima

July 21, 2009 12:52 PM

No doubt it deserves a "bravo" FORD!!! Nevertheless Toyota position has been built on a regular-basis result foundation. And just time will confirm this "bravo"...

Chris

July 21, 2009 05:15 PM

Okay, great. J.D. Power gave Ford a good quality rating. Now all Ford needs to do is to convince American people of their superior quality to be the industry leader.

If my 2009 Mustang runs great for the next ten years, then I too will be convinced J.D. Power is correct. I really do hope "quality" is more than just an advertising campaign for Ford. I want them to be successful.

balajik

July 22, 2009 05:50 PM

Hey Keui
How come u say ur mom did not raise any dumb americans? she raised you, didnt she?

Brad

July 22, 2009 06:17 PM

Great job, Ford! But the first few months of ownership are easy. The true measure of a car's value is how well (and how long) it holds up after 50,000 miles. I've never had an American car yet that felt as solid as my Honda does at 120,000 miles. I've had several Fords on leases over the years, so I can't really compare, but they were very good cars. Having a car that's paid for and still drives like new drives repeat customers!

Darwin

July 22, 2009 06:20 PM

Now if they could just get sales and service to match the quality of the vehicles!

jim mitchell

July 22, 2009 06:32 PM

I have owned 14 lincoln town cars,the latest 2008.Quality is excellent,comfort is the best.I will remain a Ford buyer.

Chad

July 22, 2009 06:46 PM

The American big 3 will reclaim their position in the marketplace, and hopefully send these damn Japs back to their rice patties!

Patricia Wolf

July 22, 2009 07:19 PM

What is amazing is that the media doesn't give Ford Motor Company this well-deserved credit. I know past issues have haunted them, but they are really trying to win back the American consumer. I hope before someone goes out to buy a Japanese car they stop and think about where most of this money will go. If the quality of a Ford is better it doesn't take a brain surgeon to convince me. The 2000 Ford car that is sitting in my driveway will soon be a 2010.

urankjj

July 22, 2009 07:27 PM

I have had a few foreign cars in my driveway over the years, along with many American cars as well. But I can tell you that with out a doubt, that the most reliable, well built, dependable vehicle I`ve ever owned, is the one parked out there right now. A 2001 Ford Ranger,196k milage. Those are just the facts comming from a 53 yr old, gota get to work every day American. Go Ford!! Keep doin what your doin.....

Libertarian

July 22, 2009 07:31 PM

It will be interesting to see if the rating holds when the Turkish built and Eastern European Fords are introduced over the next 2 years.

Tyrone

July 22, 2009 08:29 PM

I certainly haven't heard of this RDA company. I've owned German, American and Japanese cars, but over the years have only seen mechanical issues plague all but the Japanese cars. I have a 13 year old Acura Integra (which I only do very inconsistent maintenance to) and have yet to see any major issues arise. On the other hand, a friend's Ford had it's transmission drop out less than a year after purchase.

The American manufacturers also have a yawn-worthy set of car designs. Both inside and outside, the majority of their cars are unremarkable gas guzzlers.

Dean

July 23, 2009 12:46 AM

I am sorry, but re-read this article, the survey is NOT from J.D. Power. I do think it is good that Ford has received a pat on the back for quality, but really, they are just now finally getting the hint that if they don't start following the leader Toyota, they will fail just like GM and Chrysler. Also, hopefully this means that Ford could bring back more work to America, instead of Mexico or Canada; again much like Toyota(who has more factories in the US than Ford), a non American company does.

Geoff

July 23, 2009 02:07 AM

In 2006 I made my first domestic car purchase... a Mustang GT. The car proved to be 100% reliable, and only exhibited two minor flaws (loose interior plastic bits) which were fixed under warrantee.

Overall, I was quite impressed with Ford's quality.

Snoz

July 23, 2009 03:49 AM

J.D.Power is a private company doing subjective quality evaluation on cars for a profit motive. BW readers should compare Power's bias evaluation against those of non-profit Consumer Report which has been evaluating consumer products for more than five decades. Even J.D. Power acknowledges there is much truth in the statement: you get what you pay for.

Jahanzaib Shafi

July 23, 2009 05:10 AM

@Kuei

As consumers, it is not our job to buy from one auto maker because it is american or because it will close down..

the best thing we can do for america is to be logical, rational consumers which means buying the products that meet our needs, regardless of where or who manufactured them.

This, in the long run, would strengthen the us economy, drive the engine of economic growth, stimulate innovation and keep productivity high, not to mention HIgh employment generation. NOw all this cant be bad now .. cant it ?

dave

July 23, 2009 07:10 AM

I've only bought one new Ford, a 96 Aerostar, and it was a terrible car. However, I will seriously consider a Ford the next time that I purchase a car. I will only buy from GM, Ford or Chrsyler, so it does narrow the confusion when shopping for a new vehicle.

Sheldon

July 23, 2009 09:49 AM

I've owned a number of cars and trucks and the best ones have always been Ford's. Repair costs are minor, problems are few and far between, and reliability is fantastic. I've had 3 fords with nearly 200K on each and no mechanical problems. That's why I only buy Ford products now, so Kudo's on this.

Tom

July 25, 2009 10:52 AM

Had a TBird and Villager. TBird was junk after 5 years. Engine, trany, AC, rust, interior fell apart, dashboard stop working, you name it. This was when Quality 1 was their 'empty' slogan. Villager was nothing but problems for the first 3 years. Afterwards very average. I will NEVER again buy a Ford

ps

July 28, 2009 05:56 PM

Hey you guys. Buy American! Be a Patriot! Honda Accord! More American parts than a Ford F150!

PEYE

July 29, 2009 03:40 PM


My 98 F150 158000Km runs like new. Except for breaks, a battery, oil changes and normal maintanance no extra outlays. For me Ford is No. ONE.

Dj

August 1, 2009 11:19 PM

Just who is this "RDA Group" ? I looked through their site and found NOTHING on car quality !!

I have NEVER taken my Honda's, Toyota's , or Nissans back to the dealers for ANYTHING other than the normal scheduled maintenance !!!

My Honda's, Toyota's and Nissans are given to my sons when I get a new on, they are well over 100,000 miles when they have to retire them !!! I have a feeling some might still be running !!

I bought a Pontiac Firebird many years ago, used with about 20,000 miles on it. The car was in good shape, I thought. At around 55,000 miles the bottom of the engine just let ALL THE OIL OUT onto the road I was driving on !!!

NEVER will an American Car be owned by me unless they FINALLY GET IT and REALLY make TOP QUALITY Vehicles !!!

The American "car companies" are counting on Americans like Dave who will RIP THEMSELVES OFF just to "buy American", it's a real shame !!!!

MSWJ

August 29, 2009 12:46 AM

That's what I want, a car that's really good the first 90 days. How about the next 10 years. My 1997 CRV just had its first brake pads replacement - 130,000 miles. Other than scheduled maintenance, wipers, tires, and one battery, it has had two bushings and two CV Joint boots replaced. One interior bulb has gone out. That's it. 12 years and over 130,000 miles. I bought a US made car once. It had more problems than all of our other cars combined (over almost 40 years) From complete brake failure to replaced transmission, radiator, fuel pump, steering pump, water pump, and the top half of the engine - in under 80,000 miles. That didn't count the things that fell off or out, like one window, or the clear-coat that peeled.

doersdude

August 31, 2009 02:19 PM

As far as Fords Quality being up.. Can say it is. in the last few years the amount of warenty claims on the new stuff is very far and few. All cars are the same. take care of it, do the recommended services, transmissions flushes fuel filters. dont just change the oil and hope it all to be ok. But of course there are going to be the cars that "OMG my trans went out at 2000miles... but thats why there are warenties. I will NEVER drive any thing but a Ford. My 2001 Focus has 120xxx miles on it and runs and drives like its still new.. LONG live the blue oval

Nino

October 10, 2009 02:32 PM

Ford is becoming more successful in reliability and quality. I will always buy subaru and bmw. only mercedes-benz and audi are the only two i would re-consider.
owner of a 2009 wrx sti and soon to be owner of 2010 bmw x5 V8

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