Nissan Buys The Truck Market In August

Posted by: David Kiley on September 12, 2008

nissan-titan.jpg

Nissan’s light truck sales were up an astonishing 32.7% in August, according to autodata. Light truck sales for the industry were down 22%.

The Japanese company incentivized its dealers with $10,000 per light truck, say dealers. That was $5,000 in cash, and $5,000 in dealer cash provided the dealers hit certain sales targets. My sources tell me 92% of dealers hit the target. But dealers were buying down sticker prices with money they weren’t sure they would get if they didn’t hit the target.

Xterra and Frontier sales were healthy, up 77% and 56% respectively. Quest was also up a chunk of change. Titan was down 16%, and Armada SUV sales were down 26%. It makes you wonder why Nissan ever chased the pickup business.

Reader Comments

Kingalliance

April 23, 2009 9:22 AM

Nissan Titan is the best truck in terms of performance and looks

jeff

May 10, 2009 12:11 PM

i love this car it rocks and it is th e most beastly car ever!

Mike

June 11, 2009 12:54 PM

I have a 2006 and it's a mess! 40k miles and it rattles like 140k. Every warrning light on the dash came on just out of warranty.

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Want the straight scoop on the auto industry? Our man in Detroit David Welch, brings keen observations and provocative perspective on the auto business.

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