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JD Power: More People Rejecting Vehicles For Fuel Economy

Posted by: David Kiley on September 24, 2008

Fuel economy quickly is becoming a more important factor to car buyers.

A new study by J.D. Power and Associates surveyed nearly 30,000 new-vehicle buyers from May to July. Forty percent of those customers rejected a potential choice because of price.

The No. 2 reason was a car’s monthly payment. No. 3 was fuel economy with 20 percent of buyers citing gas mileage as a reason for rejecting a car. That’s up 3 percentage points from last year -— one of the biggest jumps in the study’s history, according to J.D. Power.

The study also found that more potential buyers are considering Asian brands, while the number considering domestic vehicles is shrinking.

Reader Comments


September 25, 2008 7:52 AM

Hi I am Peter James I think There is much more variation in the auto media range electric vehicles. May be that reason possible isn't it?


September 26, 2008 3:12 PM

It's sad that people are only now starting to do this because high gas prices affect their pocketbooks. We're collectively too selfish to do this for energy security and the environment. Only a small minority cared about fuel efficiency before. I suppose the reasons behind buying more efficient vehicles don't matter as much as the effect of doing so, but we would be much better off if we had started earlier.



October 1, 2008 12:16 AM

I drove a French made Puegot diesel for 3 weeks this summer while in Italy. I came back convinced that we are doing it ALL WRONG here in N.A. The new European diesels are cleaner than our cleanest gas engines here, are almost as quiet, have just as much power, and burn half the fuel our gas engines do. Why the heck can't we import this technology? Factor into the equation the simple but effective traffic management systems called ROUNDABOUTS, and you find that the Europeans use less than half the fuel we do to get go the same distance. Forget hybrids, diesel does the same at less cost and with much more reliability. (ie. just wait until you start to pay for hybrid car repairs.)

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