Posted by: David Kiley on September 24, 2008
Fuel economy quickly is becoming a more important factor to car buyers.
A new study by J.D. Power and Associates surveyed nearly 30,000 new-vehicle buyers from May to July. Forty percent of those customers rejected a potential choice because of price.
The No. 2 reason was a car’s monthly payment. No. 3 was fuel economy with 20 percent of buyers citing gas mileage as a reason for rejecting a car. That’s up 3 percentage points from last year -— one of the biggest jumps in the study’s history, according to J.D. Power.
The study also found that more potential buyers are considering Asian brands, while the number considering domestic vehicles is shrinking.