A Chinese reality show will cast actors in Michael Bay's Transformers 4
On Saturday, the popular website Nutelladay.com and its social-media channels were to go dark, but Ferrero has withdrawn its cease-and-desist letter
The new IRS chief has experience navigating massive—and controversial—government efforts
Unless they're already well-known brands, most companies should assume their digital campaigns' performance will be around half the average
Helped by the Fed, it's very cheap to borrow money. This could end badly
3M launches giant, colorful sticky notes, called ‘Big Pads,’ for designers and creative professionals
After eight years of tinkering, Microsoft launches XBox One in hopes it will play a central role in American home entertainment
Darden Dean Robert Bruner tells MBA graduates they should stay with their first post-graduation employer long enough to make a difference
Seven tips for small businesses competing with corporate recruiters for the most talented grads
In a move that is emblematic of how fragile the U.S. automakers are right now, GM says it will bypass Super Bowl XLIII in February. GM has been a mainstay of the big game for fifteen years. It has already pulled pulled out of last night’s Emmy Awards and it won’t be in the 2009 Academy Awards.
These are all “appointment TV” venues where GM has always been with ads for new products.
The new Chevy are winners. Go out and test drive one. They are doing tghe right thing in keeping the expenses down by not being on TV during the Super Bowl.
No Super Bowl Ad ...No big deal. Better spend monies on innovation than on mindless marketing.
Want the straight scoop on the auto industry? Our man in Detroit David Welch, brings keen observations and provocative perspective on the auto business.
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