Posted by: David Kiley on September 22, 2008
In a move that is emblematic of how fragile the U.S. automakers are right now, GM says it will bypass Super Bowl XLIII in February. GM has been a mainstay of the big game for fifteen years. It has already pulled pulled out of last night’s Emmy Awards and it won’t be in the 2009 Academy Awards.
These are all “appointment TV” venues where GM has always been with ads for new products.