GM Says No To Super Bowl

Posted by: David Kiley on September 22, 2008

In a move that is emblematic of how fragile the U.S. automakers are right now, GM says it will bypass Super Bowl XLIII in February. GM has been a mainstay of the big game for fifteen years. It has already pulled pulled out of last night’s Emmy Awards and it won’t be in the 2009 Academy Awards.

These are all “appointment TV” venues where GM has always been with ads for new products.

Reader Comments

stu

September 22, 2008 3:19 PM

The new Chevy are winners. Go out and test drive one. They are doing tghe right thing in keeping the expenses down by not being on TV during the Super Bowl.

Brar

September 23, 2008 12:37 PM

No Super Bowl Ad ...No big deal. Better spend monies on innovation than on mindless marketing.

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