Posted by: David Kiley on April 16, 2008
What do the auto writers know? When Ford introduced the Ford Focus at the Detroit auto show last year, the redesigned body was greeted with yawns and catcalls.
Journos also hated the fact that Ford was going to just a sedan and coupe. No hatch and no wagon. We like hatches and sportwagons in the auto press. The public…not so much.
On the strength of the redesigned body (the engineering platform is carry-over, though improved)directed by Peter Horbury, the addition of the SYNC telematics system, good fuel economy and a pretty effective launch ad campaign, Ford Focus sales are up 23 percent in the first quarter, including 35% in March. The Focus is now third in U.S. small car sales behind the Honda Civic and Toyota Corolla. And Ford is getting much more revenue per vehicle than the old Focus model.
The only thing is…when I searched for the image, the different and much nicer looking European Focus kept coming up.