NY Auto Show: Ford. Drive One Again.

Posted by: David Kiley on March 20, 2008

Ford was not happy this week to have The Wall Street Journal bust out its up-coming new slogan, “Ford. Drive One.” That will replace “Bold Moves.”

Despite the fact that the campaign and line has been shown to dealers and Ford board members, someone, or someones, at Ford and ad agency Team Detroit forgot to secure the rights to “Drive One.” Whoops.

The automaker still thinks it can. But it will now cost them more to do it now that the owner knows how far down the road Ford is with the campaign. It could be Capital One that owns it. Typing www.driveone.com takes a Web surfer to Capital One Auto Buying.

In any case, there were lots of sour faces around the Ford stand over that one. Makes me wish I had broken it…:P

Reader Comments

Noz

March 20, 2008 12:40 PM

Yet another tempest in a teacup. I believe there is a problem with taking a few words of our language and rendering them 'out of bounds'. That the "Drive One Again" slogan was a poor one to begin with, clearly the result of desperation on the part of someone trying to justify his employment, is an aside.

I won't speculate on the glee of the left-leaning WSJ in finding yet another way to bash a former industry leader, even one bleeding openly from self-inflicted wounds. Another notch on the handle of the dismantling axe.

I suppose Ford could and perhaps should pull all ads from the WSJ, hasten its way down the tubes. How fitting!

Lea

March 28, 2008 7:26 AM

With "Ford. Drive One" on the scenes ..Ford Should look further the ZAP way !

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