Toyota Barking Up The Wrong Tree with A-Bat

Posted by: David Kiley on January 9, 2008

toyota_abat.jpg

Toyota will show its A-Bat truck concept at next week’s North American International Auto Show. It is a small hybrid concept.

It’s small, of course, because Toyota’s two-mode hybrid system is not suitable for a full-size truck like the Tundra. What baffles me about this exercise is how much the A-Bat reminds me of the Honda Ridgeline in its design. Only smaller.

I know it’s a concept. But concepts are supposed to excite the media and show-goers. Who greenlighted the brief that called for a hybrid concept in a small truck (the next Tacoma?), a market niche that doesn’t exist and never will…and then make it look like a truck that Honda can’t give away to customers if it put $3,000 worth of bacon in the rear bed.

Somebody’s cheese is slipping off their cracker at Toyota.

Reader Comments

Noz

January 9, 2008 7:30 PM

Kiley, the German arrogance is rubbing off the BMV and onto you already! Who, prey tell, are you to be critical of Toyota? And you should realize that as America shrinks in importance, the rest of the world is growing. And fast. Not everyone wants a bloated vile-riding and handling F-150/Silverado/RAM. In fact ever fewer American fit this category. Outside US World-wide sales are just a smidge over -0- as it is.

Careful in knocking the Ridgeline. It is not a HD pickup nor was it designed to be. And it may look kind of strange--but stand back and study the Avalanche/Cadillac whatever some day. Awkward? Clumsy looking? Down-right ugly? And then there is the Aztec. Another GM Wonder.

As I recall you praised the GMC Denali to the skies. Any second thoughts now about that unabashed overpriced gas hog? Speaking of $3000 of bacon. How about $5000 and more to move one of those off the lot and into the gas station?


From Kiley.....Noz....dude.....i can criticize Toyota all I want. The Sequoia is a dog. The Highlander is tinny. The Prius, Corolla, Camry are very very good. Lexus vehicles are awesome. Scions are cool.

remembermyprediction

January 10, 2008 5:37 AM

If produced, this full-hybrid small suv-pickup truck will sell like hot-cakes. you can bet your GM stocks on it.

Noz

January 10, 2008 7:52 PM

Kiley, Of course you can criticize Toyota all you want, it is your hand on the shovel and you are digging your own grave in the process.

Must be very frustrating working for BW right about now, perhaps it is bringing out the worst in your judgement.

Highlander Tinny? Shut the door on a Porsche of late? The Sequoia is a rather popular 'dog' among those who spring for it. There is no need to make a series of advance appointments for repair stalls for one thing. For this MB tops the charts followed by the other German Vonderblusts.

Joe

January 14, 2008 7:37 PM

Did I see right? Toyota will have a two mode hybrid. I know the CEO of Toyota laugh at GM when GM announced the coming of their two mode. Boy, they are sure two face. The next thing they'll do is brag about it and make people think they invented it.

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