Posted by: David Kiley on January 23, 2008
Hummer may be a bummer, but it’s website aint dummer.
HUMMER.com earns the highest ranking among automotive manufacturer Web sites for usefulness in new-vehicle shopping for a second consecutive time, according to the J.D. Power and Associates 2008 Manufacturer Web Site Evaluation StudySM (MWES)—Wave 1 released today.
The semi-annual study measures the usefulness of manufacturer Web sites during the new-vehicle shopping process. New-vehicle shoppers evaluate Web sites in four key areas: appearance, speed, navigation, and information/content.
HUMMER ranks highest with an index score of 867 on a 1,000-point scale—a 2-point decline from the last wave of the study, which was released in July 2007.
“HUMMER continues to set the standard with a Web site that satisfies shoppers through fast performance and streamlined navigation,” said Steve Witten, executive director of marketing/media research at J.D. Power and Associates. “A focus on a user-friendly site that delivers robust information to shoppers both quickly and easily has put HUMMER’s site in the top spot three times in the past four waves of MWES.”
Following HUMMER in the top three rankings are Lincoln and Kia, respectively. While HUMMER and Kia have consistently performed well in the rankings for the past several years, Lincoln ranks among the top three for the first time in 2008. The Lincoln Web site provides a particularly strong example of robust content that manufacturers are increasingly beginning to offer on their vehicle model pages.
*Like Businessweek.com, J.D. Power and Associates is onwned by McGraw-Hill…yada, yada, yada.