More on Hummer in Japan

Posted by: Ian Rowley on December 12, 2007

A bit more on GM’s plans for right-hand drive Hummers in Tokyo. I read David Welch’s post below with interest (and a degree of bafflement) so I figured I’d check the numbers on the small number of Hummers already being imported. Guess what? They’re shrinking fast. According to the Japan Automobile Importers Association, for the eleven months through November, Hummer imports were off 48% at 641 units, compared to 1,237 for the same period last year. That’s also worse than GM’s main brands in Japan. Chevrolet sales are down 38.6% at 1,130 units through November, Cadillac is down 21% at 626 and Saab is down 22% at just 295 units.

Reader Comments

Noz

December 15, 2007 4:36 PM

Excellent! The Hummer made no sense in Japan to begin with. That Chevrolet and Cadillac sales have dropped heavily is also very good news. This, and not surprising. "Showing off" is a no-no in Japan, has been for centuries. There are just so many who are alienated from society and try to make up for this with outrageous behavior. Buying American mediocrity is one way, another is buying a Saab, Volvo, BMV, whatever. Often Americans whine about our very low car sales and -0- truck sales in Japan. Of course they have never visited to see exactly what living conditions are including streets, roads, and highways, fuel costs, home-garaging, on/off-street parking, etc. It is far easier to bitch and complain than deal with the facts, let alone seek them. Nor do they appreciate what a burden car-ownership is in the cities with there are excellent and very widely used public transportation facilities. While left-hand drive is a problem there, RHD with a Hummer take away very little of the pain in operating one of those ungainly hulks. Thanks for updating David.

ps

December 20, 2007 1:00 PM

As someone who lived in Tokyo for several years, I find the plan to build up Hummer distribution an example of GM thinking that all the world thinks like the US. First of all, navigating Tokyo streets in a Hummer is impossible. For weekend warriors who may have a little vacation place away from the Kanto plain, the Hummer may indeed end up as a weekend toy. The other thing is that unlike the United States, which glorifies in your face displays of wealth, greed and wanna-be wealth, the Japanese culture generally disapproves of vulgar, ostentatious displays of wealth and status. In terms of vulgar and ostentatious displays of the dark of American culture, the Hummer says it all. If GM wants to make a hit, send over the small Caddy. The car is awesome and can hold it's own against anything in its price range and in some cases, vehicles in higher price ranges.

hasnain harun

July 1, 2008 10:37 AM

hello hope you fine ineed a right hand hummerh3 which model will be 2005 or2006 pl kindly ensure me the price and send me some pictures.

alex

January 26, 2009 9:18 AM

i would like to know more detail about Hummer H6..

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Want the straight scoop on the auto industry? Our man in Detroit David Welch, brings keen observations and provocative perspective on the auto business.

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