Volkswagen's Small-Car Revival

Posted by: Gail Edmondson on September 11, 2007

VW Up.jpg

Volkswagen veered off track in the 1990s with expensive, upmarket models. Now it’s steering back to its roots: Small cars at more pleasing prices. The “Up” is the first of VW’s “New Small Family” of cars. The four-seater with a glass hatch will be developed in two versions, one as a lifestyle car for city driving which will challenge Mercedes’ Smart or Fiat’s new remake of the 500, and a simpler, cheaper version for emerging markets.

The first Up model, due to hit the market in 2009, whill sip only 3.5 liters per 100 kilometers (67 mpg), and future models will slash that to below 3 liters/100km (81.1 mpg). Move over Prius, VW is on the up.

Reader Comments

Frank A

September 12, 2007 7:32 AM

The Toyota IQ is a much better example of a city car. It will be interesting to see if they sell it in the US under the Scion badge. The styling of the UP is very unispired, and I'm not a Toyota fan.

MarkT

September 12, 2007 1:21 PM

All the money you save on fuel in your VW minicar can then be used to pay for all the repairs you'll need to do to keep it on the road.

MikeC

September 12, 2007 4:07 PM

All the money you save, can be spent on a medical savings plan to pay your doctor bill after your first collision.

kirsty

December 11, 2007 7:52 AM

This is an interesting model, I like the complexity of it, the wheels have intracate detail which adds great depth to the car. The cyber theme they have managed to achieve adds a degree of space and airiness to its silver wonder. We only have to observe the outlook of the car to realise its possible potential. The front and rear views are breathtakingly large, I will consider buying this model in the near future.

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