Cheapo Logan Zooms

Posted by: Gail Edmondson on July 13, 2007

Who would have believed it. Renault’s no-frills Logan model — dubbed on its 2004 debut as an ugly duckling by the industry — has grabbed 1 percent of the European market (including eastern Europe). It’s also sparked a “low-cost car” revolution in the auto industry. Analysts are forecasting 2007 Logan sales will top 400,000. For the first half, sales of the Logan were nearly 160,000, up 28.4%.

With a starting price of 6,000 euros (or $7,500) the Logan has fueled vigorous demand even in western Europe, where auto sales are flat or declining. A new 7-seater Logan minivan launched last fall (starting price 10,000 euros) which is more attractive than the basic sedan is the fastest selling model in some German Renault dealerships. But both sedan and minivan have a six-month wait in markets like Germany and France. Next in the pipeline is a low-cost pick-up built on the same platform — a likely winner in emerging markets.

If the Logan takes off in markets like India, Iran and Brazil, where it is rolling out this year, Renault Chief Executive Carlos Ghosn may well be crusing comfortably toward his goal of selling 1 million Logans a year by 2010. Ghosn (also CEO at Nissan) has plenty of work to do reversing a painful slide in sales. But the Logan is already reshaping Renault’s future.

Reader Comments

amos adams

July 17, 2007 7:05 AM

Renault is on the comeback trail. It is energy efficient, easy to park, safe and easy on the eyes. It should be copied by other carmakers across the world.

Terry man

July 19, 2007 12:13 AM

checkout the new Ford book - www.thefordbook.com - Ford and the American Dream by Clifton Lambreth

Caleb

July 23, 2007 3:22 PM

The Logan is the right car at the right time. A good solid, reliable car for a good price.

Jaime Medina

July 23, 2007 9:57 PM

Actually I live in Colombia and I own a renault logan (1,6L with all the bells and whistles) and it is a great car. OK it has a very cheap interior but the car is very dependable, frugal and it is seems as if it was built to last (that we will see later). this can be seen in the suspension and the materials used. The real test will be when the car debuts in the U.K. were consumers tend to be more picky than continental europe ones, but I think it will be also a hit.

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