Ford Catches a Break

Posted by: David Welch on June 7, 2007

Finally a bit of good news for Ford Motor Co. Amid its ongoing restructuring, talk of bankruptcy, the massive debt it has taken on and the market share losses, the company stroked a nice hit with its results in teh J.D. Power survey. All three of its traditional U.S. brands—Ford, Lincoln and Mercury—finished in the top 10 in Power’s annual Initial Quality Study.

The all-important Ford brand vehicles had 120 problems per 100 vehicles, not too far behind Toyota division’s 112 problems per 100. Lincoln is nipping at the heels of Lexus. Power said the results came thanks to some of Ford’s new vehicles, namely the Lincoln Navigator and MKZ and the Ford Edge, so the company must be doing something right. If Ford keeps up the progress, consumers might take notice and give them another look.

Reader Comments

Brendan Moore

June 7, 2007 12:11 PM

Ford deserves a lot of praise for their performance in the J.D. Power survey, and as you say, they can use the lift.

http://www.autosavant.net/2007/06/ford-beats-toyota-in-quality.html

Hopefully it translates into some more sales for them as their numbers keep going downward every month.

alex muller

June 9, 2007 1:33 PM

have you guys heard about the new saturn marketing strategy? they're going to offer competitors test drives in their cars. is this smart? what does saturn have to gain from this type of marketing? has this been done before? check out the article if anyone hasn't heard about it yet:
http://www.thenewsroom.com/details/385588/Science+and+Technology?c_id=adm

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Want the straight scoop on the auto industry? Our man in Detroit David Welch, brings keen observations and provocative perspective on the auto business.

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