Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Bloomberg Customers

Japan: No end to the auto sales gloom

Posted by: Ian Rowley on April 02, 2007

Japanese auto makers are doing just fine almost everywhere but back home sales keep on slumping. According to figures released today, registered car sales in March slumped 12.6% to 487,738 vehicles—the 21st consecutive year-on-year monthly decline. Few expect a turnaround. Mazda, for example, released a new four-year business plan on March 22 which only aims for flat sales in Japan through March 2011. In the mature markets of U.S. and Europe, Mazda is shooting for growth of 10%-20%.

One big problem is that most Japanese families are happier to hang on to their main car longer and the second car, if they have one at all, is increasingly likely to be a low-cost, 660cc minicar which aren’t included in the registered sales numbers.

Another is that Japan’s population started shrinking in 2005. That means even minicar specialists that churn out the 660cc runarounds can only hope for limited long-term growth in Japan. It also goes some way to exlain why why fast-growing Indian sales at Suzuki may, for the first time ever, be higher than those in Japan this year.

TrackBack URL for this entry:

Reader Comments


April 2, 2007 02:33 PM

It's about time that Japan rethink their attitude toward immigration and gaijin in general. It's time to admit that they're dying as a people and a culture. Their culture is keeping outdated racist attitudes alive even as it kills them.

They need to stop fearing change or it will kill them.

Post a comment



Want the straight scoop on the auto industry? Detroit bureau chief David Welch , Dexter Roberts and Ian Rowley bring daily scoop, keen observations and provocative perspective on the auto business from around the globe. Read their take on such weighty issues as Detroit’s attempt at a comeback, Toyota’s quest for dominance and the search for an efficient car.

BW Mall - Sponsored Links

Buy a link now!