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For Chevy mini-car concept, three is the magic number

Posted by: Douglas Macmillan on April 4, 2007


Groove, Beat, and Trax aren’t hip-hop DJs, they’re three sprightly little concept cars Chevrolet showed to the press at today’s preview for the 2007 New York International Auto Show. Unabashedly marketed towards young drivers of compact urban cars like Mini and Beetle, chances are likely that Chevy will put one of them into production by the end of the decade.

The designs are cutesy. The Groove has a retro style, the Beat is a futuristic three-door hatchback, and the Trax looks like a rugged SUV after being put through the shrink ray. The cars appear to be friends, but starting today they are actually clashing like high school seniors in a popularity contest. On a Chevy minisite, web surfers can vote for which one they like best. It’s an innovative if not lazy form of market research: the winner will run the best chance of hitting production lines.

As I post this, the Groove is narrowly ahead, with 35.3% of votes.

Reader Comments

Tim B.

April 5, 2007 5:02 PM

Chevy asks viewers to vote on their Mini cars despite the fact that you can't get a clear picture of what they look like from say, a 360 degree view.



Jerry Perry

May 10, 2007 1:15 PM

GM and especially Chevrolet have a track record of just missing the mark when it comes to new and innovative products. A mini car is nothing new however the big three wants to sell the public that bigger and more horse power is better and fortunately for them a lot of our fellow Americans are still buying it. That being said the true of the matter is that very soon the cost will out weight the prestige of driving a large gas guzzling road giant of an SUV and then they, the auto makers will scramble to meet the needs of the American road, opps the American road is starting to look a lot like the rest of the world. Smaller may not be better but is cheaper, hummm! A mini car can be designed and built safe, responsive, and fun to drive, however is GM and others willing to do their homework and make a real effort to do something really great and wonderful for once, don’t know?

The Mini Cooper, Yaris, and even the Fortwo seam to be a step in the right direction. Can GM do better or as good, that would be the question for the future. Spaceman Out!


July 26, 2007 11:36 AM

If you made one of these mini cars very capable off road (4wd) with a large sun roof or removable roof it would be AWESOME!!! If it was done right it could replace my jeep, four wheeler, rhino UTV, and my economy crew car(work car). Now that would be value!!! Especially if it got great fuel economy, That is what everyone is waiting for. I had a new economy car in 1991 that got 40mpg. My new economy car gets 34mpg. That is sad!!! It should be going the other way. The auto company that does go the other way will win, I assure you. Even the average joe knows the car companies have not even come close to what they can do with fuel economy. It should be at 50mpg by now. Imagine how better off the Earth would be if the car companies got out of bed with the oil companies and made the changes!!!


October 2, 2007 1:52 PM

To even think about staying competitive all 3 U.S. manufactures are missing the boat by not having this product on the showroom floor NOW !! This is the 60's and 70's all over again....while Detroit keeps waiting the other manufacturers will come in with a product and take the business. Ford, GM,
and Chrysler claim to be at the leading edge of industry but they have become's a sad statement but they just aren't the companies they once were, they lack leadership, a vision and thirst for the future.

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