Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Bloomberg Customers

In Detroit, A Vindication of Audi's Grill?

Posted by: Matthew Vella on January 16, 2007


While still brand new, Audi’s current grill design was widely criticized; “It’s not facial enough.” “It’s gaudy.” “It’s not shaped right for American plates.” And so on. Anything, in my opinion, was better than the poorly-vieled, bulbous VWness of the previous incarnation. And yet, fans and haters alike complained.

Now, taking a second glance at some of the most buzzworthy new cars at this year’s Detroit show, I can’t help but notice several prominent new grills with shapes similar to Audi’s. It could be my eyes. But if the Camry can sport a Bangled butt, the CTS can most definitely don an Audi maw.

Reader Comments

Andre Ervin

January 16, 2007 9:19 PM

I guess I don't understand why this is attributed to Audi when the '01-'05 Chrysler Concorde sported this type of grille first?

Dave T.

January 26, 2007 12:23 PM

And the reason all grilles are going vertical is because of new safety standard for pedestrians. I don't think it has anything to do with style.

Patrick J.

January 31, 2007 10:24 AM

If the new Malibu isn't a dead ringer for my 2002 Audi A4, well you know the rest...


February 1, 2007 10:48 AM

Like Dave mentioned, the grilles are more a result of Euro pedestrian safety regs than anything else. This article gives a good explanation of this phenomenon:


March 18, 2008 10:00 AM

The Grills have been being re-shaped that way for a while. Look at the Ford F series,as well as the dodge pick ups and now the Silverados. The trucks have had this trend for a while. It was bold a trendy it was only time before it went into the cars. And a side note the four cars being mentioned above, they are all different types of cars. Think about it.

Post a comment



Want the straight scoop on the auto industry? Our man in Detroit David Welch, brings keen observations and provocative perspective on the auto business.

BW Mall - Sponsored Links

Buy a link now!