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BMW’s iTease?

Posted by: Matthew Vella on January 19, 2007


Two weeks ago, an obscure teaser trailer on BMW’s corporate website site, not to be confused with, caught the attention of fans and bloggers. The promo featured a sleek sexy device, rapidly morphing in shape, and flashed some tantalizing tech specs: Bluetooth, USB, MP3, LCD screen, and so on. It was cool and, even better, vague.

AutoBlog was a “trifle confused.” “Was ist dis?” Jalopnik asked its readers. (The majority polled responded “a misguided attempt to enter the consumer electronics business.”) Turns out it was all a tease. No iDrive xp. No iCar. No bPod. The short was a cryptic preview of the newly released BMW 1 Series compact popular in Europe. The diminutive two-door hatch isn’t available in the States. For the moment.

Two days ago, Winding Road reported that BMW confirmed they were bringing the 1 Series stateside in 2008 – and with the 335i’s dope 3 liter twin-turbo inline-6 no less. Looks like the Volvo C30, Audi A3, and even the Volkswagen GTI are going to have some more muscular competition. But, let’s hope BMW keeps the vague marketing over in Europe.

Reader Comments

Brendan Moore

January 19, 2007 5:29 PM

BMW has been vacillating on selling the 1-Series here since they started selling the car, so the announcement that they'll sell it here in the States is indeed welcome. In fact, as a general statement, any fast, attractive, small and well-made cars that show up here in the U.S. will always be greeted warmly from my perspective.

More choices = good.


January 23, 2007 5:03 PM

I currently have in the family a 2007 BMW X3 and I feel like this SUV is small, why make high priced small cars? I am sure it will be the same size as a ford focus with the price of a Mercedes Benz C-Class Should I dare say poor man's bmw?

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