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Clementine Fletcher
Articles by Clementine Fletcher
Recent
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Media & Marketing
France Bets on Champagne Tastes in China
As sales fall in France, vintners count on status-conscious Chinese -
Management
With Black Crown, Budweiser Aims to Refresh the Brand
AB InBev tries new variations to rev up sales of its aging brews -
Europe's Sex Toy Industry Expects Banner Holiday Sales
This Christmas, a new kind of toy story -
Management
The Plot to Destroy America's Beer
AB InBev is gobbling up the world's beers—and drinkers aren't happy -
Food & Drink
Snapp, If You Don't Want a Beer
Diageo's new cocktail targets African women
Read
-
Food & Drink
Snapp, If You Don't Want a Beer
Diageo's new cocktail targets African women -
Africa
SABMiller Tries Selling African Home-Brew
Its milky Chibuku beer targets lower-income consumers -
Media & Marketing
Pernod Tries to Rejuvenate Its Ricard Liquor Brand
As sales of its flagship lag, the French company wants to create new buzz around the anise-flavored liqueur known as pastis -
Media & Marketing
France Bets on Champagne Tastes in China
As sales fall in France, vintners count on status-conscious Chinese -
Management
With Black Crown, Budweiser Aims to Refresh the Brand
AB InBev tries new variations to rev up sales of its aging brews
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