Bio

Rajkumar Venkatesan is Bank of America Research Professor of Business Administration at the University of Virginia Darden School of Business and oversees the Marketing Analytics Initiative at Darden. He is co-author–with Darden Professors Paul Farris and Ronald T. Wilcox — of Cutting-Edge Marketing Analytics: Real World Cases and Data Sets for Hands on Learning.

Rajkumar Venkatesan

Articles by Rajkumar Venkatesan

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