Bruce Einhorn is Asia regional editor in Bloomberg Businessweek's Hong Kong bureau. He was previously the Asia technology correspondent. Einhorn joined BusinessWeek as a Taiwan stringer in 1993. Prior to BusinessWeek, Einhorn was a Taiwan stringer for the Los Angeles Times, the Asian Wall Street Journal, and Journal of Commerce. Einhorn is a graduate of Princeton University. In 1996 and 1998 he received the Overseas Press Club's Morton Frank Award for the best business reporting from abroad.