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Bio
Bruce Einhorn is Asia regional editor in Bloomberg Businessweek's Hong Kong bureau. He was previously the Asia technology correspondent. Einhorn joined BusinessWeek as a Taiwan stringer in 1993. Prior to BusinessWeek, Einhorn was a Taiwan stringer for the Los Angeles Times, the Asian Wall Street Journal, and Journal of Commerce. Einhorn is a graduate of Princeton University. In 1996 and 1998 he received the Overseas Press Club's Morton Frank Award for the best business reporting from abroad.
Bruce Einhorn
Articles by Bruce Einhorn
Recent
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Mobile & Telecom
Is Huawei Giving Up on the U.S.? Pretty Much
The huge Chinese technology company and bipartisan Washington whipping boy lowers its U.S. ambitions -
Asia
Thailand's Farmer-Friendly Rice Subsidy Backfires
Paying above-market prices for local rice, Thailand is losing money -
Mobile & Telecom
India's MakeMyTrip Hopes for a Revival via Smartphones
The mobile boom in India offers another chance to the fading travel site -
Asia
Japan’s Central Bank Uses Psychology to Spark Inflation
The Bank of Japan is trying to build up public expectations of inflation -
Currencies
Gold's Plunge Is Happy News for India's Brides and Economists
The dramatic drop in gold prices comes as good economic news in India, the world's largest importer
Read
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China
Tables Turn for Macau Casino Moguls Adelson, Wynn
Investors are accustomed to troubling headlines about Sheldon Adelson's China operation -
Mobile & Telecom
Is Huawei Giving Up on the U.S.? Pretty Much
The huge Chinese technology company and bipartisan Washington whipping boy lowers its U.S. ambitions -
Asia
Japan’s Central Bank Uses Psychology to Spark Inflation
The Bank of Japan is trying to build up public expectations of inflation -
Asia
Thailand's Farmer-Friendly Rice Subsidy Backfires
Paying above-market prices for local rice, Thailand is losing money -
The 50 Most Innovative Companies
For the first time since Bloomberg BusinessWeek began its annual Most Innovative Companies ranking in 2005, the majority of…
Shared
-
Asia
Thailand's Farmer-Friendly Rice Subsidy Backfires
Paying above-market prices for local rice, Thailand is losing money -
Asia
Japan’s Central Bank Uses Psychology to Spark Inflation
The Bank of Japan is trying to build up public expectations of inflation -
Currencies
Gold's Plunge Is Happy News for India's Brides and Economists
The dramatic drop in gold prices comes as good economic news in India, the world's largest importer -
Mobile & Telecom
Is Huawei Giving Up on the U.S.? Pretty Much
The huge Chinese technology company and bipartisan Washington whipping boy lowers its U.S. ambitions -
Mobile & Telecom
India's MakeMyTrip Hopes for a Revival via Smartphones
The mobile boom in India offers another chance to the fading travel site
Discussed
-
Asia
Thailand's Farmer-Friendly Rice Subsidy Backfires
Paying above-market prices for local rice, Thailand is losing money -
Mobile & Telecom
Is Huawei Giving Up on the U.S.? Pretty Much
The huge Chinese technology company and bipartisan Washington whipping boy lowers its U.S. ambitions -
Currencies
Gold's Plunge Is Happy News for India's Brides and Economists
The dramatic drop in gold prices comes as good economic news in India, the world's largest importer -
Apple
In China, Apple Needs Cheap iPhones and a New iTunes
One of Apple's challenges is getting Chinese to pay for things on iTunes -
China
Why China Can't Afford a Confrontation With Japan
The dispute over the Senkaku/Diaoyu Islands comes at a delicate moment for Beijing
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