Steve McKee

Bio

McKee is president of McKee Wallwork & Company and author of Power Branding and When Growth Stalls. Find him on Twitter and LinkedIn.

Steve McKee

Articles by Steve McKee

Recent

  • Eight Social Media Resolutions for 2011
    Keep your marketing on social networks meaningful in the New Year by being original and authentic, says Steve McKee
  • Why Marketing Is Like Giving
    Advertisers can learn from how sincere people give presents, says Steve McKee. Businesses should start by limiting their sales efforts to customers…
  • Your Future Is on the Phone
    The gadget in your hand is more crucial than you might think for building awareness about your company's products and services. Make sure you…
  • The Five W's of Marketing
    When developing a marketing program, it's not enough to know who, what, when, where, and why. You need to keep them in order, says Steve McKee
  • What's Wrong with 'Free'
    There's nothing wrong with offering the occasional sample freebie as long as you don't undermine your brand's value, says Steve McKee, who suggests…

Read

Shared

Discussed

Last Updated: 02:46 pm Market Summary

S&P500 2053.17 1.35
DJIA 17653.96 -18.64
NASDAQ 4764.574 6.695
Stoxx 50 3414.28 31.73
FTSE 100 6852.4 19.57
DAX 10798.33 148.75
Nikkei 17468.52 -43.23
Topix 1402.08 -1.14
Hang Seng 24909.9 59.45