Steve McKee


McKee is president of McKee Wallwork & Company and author of Power Branding and When Growth Stalls. Find him on Twitter and LinkedIn.

Steve McKee

Articles by Steve McKee


  • Brand Evaluation: Would You Invest in You?
    Performed objectively, this exercise might rattle your assumptions about your brand's health and prospects. It will certainly help focus your efforts
  • Marketing: Investment or Expense?
    Every business lives or dies by its brand. Few owners, however, invest the time and money it takes to support their own with a thoughtful marketing…
  • Eight Social Media Resolutions for 2011
    Keep your marketing on social networks meaningful in the New Year by being original and authentic, says Steve McKee
  • Why Marketing Is Like Giving
    Advertisers can learn from how sincere people give presents, says Steve McKee. Businesses should start by limiting their sales efforts to customers…
  • Your Future Is on the Phone
    The gadget in your hand is more crucial than you might think for building awareness about your company's products and services. Make sure you…




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