Steve McKee


McKee is president of McKee Wallwork & Company and author of Power Branding and When Growth Stalls. Find him on Twitter and LinkedIn.

Steve McKee

Articles by Steve McKee


  • No Room for Promises in Advertising
    Hold off on packing your ads with claims that could prompt challenges or rankle your customers. Instead, forge an emotional connection with them
  • Don't Market to the Mirror
    It's easy for business leaders to project their attitudes and behaviors upon prospective customers. This can undermine a campaign's effectiveness
  • The Customer Isn't Always Right
    People are motivated by their own interests, not your company's. Meet their demands and pay attention to their opinions—discerningly, putting your…
  • Online Marketing: Beware the Backfire
    While social media tools can turbocharge the marketing power of companies of any size, handle them with care. Mistakes move fast and can sabotage your goal
  • How Michelin, Bayer, and Fiji 'Market for Margin'
    To increase the perceived value of a product or service, learn from companies that persuade consumers to pay a premium for brands that are similar…




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