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Roberto Verganti is the author of Design-Driven Innovation: Changing the Rules of Competition by Radically Innovating what Things Mean. Professor of the management of innovation at Politecnico di Milano and a member of the board of the European Institute for Advanced Studies in Management, he has served as an executive advisor, coach, and educator at a variety of firms, including Ferrari, Ducati, Whirlpool, Xerox, Samsung, Hewlett-Packard, Barilla, NestlÃ¨, STMicroelectronics, and Intuit.
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