Peter Firestein is author of CRISIS OF CHARACTER—Building Corporate Reputation in the Age of Skepticism. He advises corporations on how to create the structures and strategies needed to improve relationships with both external and internal constituencies. Peter is originator of The Open Perception Study™, a forward-looking methodology that identifies investor sentiment. He publishes The Corporate Reputation Monthly and a corporate reputation blog. Peter is a frequent public speaker and can be reached at firstname.lastname@example.org. More information at www.peterfirestein.com .