Bio

Max Magni is the head of McKinsey & Company's consumer practice in Greater China, and Yuval Atsmon is an associate principal in the firm's Shanghai office.

Max Magni and Yuval Atsmon

Articles by Max Magni and Yuval Atsmon

Recent

  • Dressing China
    The era of the all-purpose Mao suit is over as more Chinese consumers take an interest in dressing fashionably
  • Made for China
    Foreign companies like Levi Strauss and General Motors are introducing products to court Chinese consumers

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