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Matthew Boyle
Articles by Matthew Boyle
Recent
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Chipotle Finds, for U.K. Burrito Fans, It's Not All About the Food
The U.S. burrito chain touts the provenance of its ingredients. Local rivals push the fun -
Health Care
How Slim-Fast Lost Out to Weight-Loss Rivals
The diet-in-a-can has been eclipsed by newer fare such as Kellogg's Special K -
Entertainment
HMV's Brand, Including Dog Mascot Nipper, May Live On
The record chain is gone, but its trademarks could find new life -
Media & Marketing
In Emerging Markets, Unilever Finds a Passport to Profit
The consumer-products giant is betting big on emerging markets, home to half its sales -
Workplace
A Holiday Temp Worker's Day in the Life
A nervous temp toils at an upmarket British department store
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Chipotle Finds, for U.K. Burrito Fans, It's Not All About the Food
The U.S. burrito chain touts the provenance of its ingredients. Local rivals push the fun -
Retailing
Whatever Happened to Jordache?
The eccentric Israeli family that sparked a denim craze in the ’80s has built a billion-dollar empire in hotels and airlines. They probably make… -
Media & Marketing
In Emerging Markets, Unilever Finds a Passport to Profit
The consumer-products giant is betting big on emerging markets, home to half its sales -
Unilever Wants to Be America's Ice Cream King
The global ice cream leader uses its Magnum bar to spur U.S. sales -
Hershey's Arrested Development
Shared
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Chipotle Finds, for U.K. Burrito Fans, It's Not All About the Food
The U.S. burrito chain touts the provenance of its ingredients. Local rivals push the fun -
Hershey's Arrested Development
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