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Bio
Mark W. Johnson is chairman and co-founder of the innovation strategy consulting firm Innosight. He is the author of Seizing the White Space: Business Model Innovation for Growth and Renewal (Harvard Business Press, 2010) and a co-author of The Innovator's Guide to Growth (Harvard Business Press, 2008).
Mark W. Johnson
Articles by Mark W. Johnson
Recent
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The Role of the Chief Innovation Officer
Innovation isn't new, but appointing a C-suite member to oversee it is. Mark Johnson looks at how the CIO's role should be executed -
Clarifying Innovation for Success
You can't manage innovation if you don't clearly understand what it is. Start by distinguishing new-business innovation from core-businesss… -
Meeting the Innovation Challenge in a Green Future
To adapt, companies will need far more than bright ideas and breakthrough product. They need to create a whole industry around those innovations -
How to Succeed at M&A
All too often, mergers and acquisitions fail dismally. That, says Innosight's Mark Johnson, is because executives don't understand what they're… -
Amazon's Smart Innovation Strategy
Amazon shows how it is possible to build a business with the capability to transform itself
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Clarifying Innovation for Success
You can't manage innovation if you don't clearly understand what it is. Start by distinguishing new-business innovation from core-businesss… -
Facebook
Five Frontiers Facebook Could Conquer
Once it’s a public company, the social network will have to expand its reach in innovative ways to meet expectations -
Meeting the Innovation Challenge in a Green Future
To adapt, companies will need far more than bright ideas and breakthrough product. They need to create a whole industry around those innovations -
The Cleantech Threshold
What it means when electric cars cross a key barrier of price-performance -
Making Innovation Matter
The magic lies in how it's managed, and that must come from the very top of the company
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