Mark W. Johnson


Mark W. Johnson is chairman and co-founder of the innovation strategy consulting firm Innosight. He is the author of Seizing the White Space: Business Model Innovation for Growth and Renewal (Harvard Business Press, 2010) and a co-author of The Innovator's Guide to Growth (Harvard Business Press, 2008).

Mark W. Johnson

Articles by Mark W. Johnson




  • How to Succeed at M&A
    All too often, mergers and acquisitions fail dismally. That, says Innosight's Mark Johnson, is because executives don't understand what they're…
  • Amazon's Smart Innovation Strategy
    Amazon shows how it is possible to build a business with the capability to transform itself


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