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Bio
Mark W. Johnson is chairman and co-founder of the innovation strategy consulting firm Innosight. He is the author of Seizing the White Space: Business Model Innovation for Growth and Renewal (Harvard Business Press, 2010) and a co-author of The Innovator's Guide to Growth (Harvard Business Press, 2008).
Mark W. Johnson
Articles by Mark W. Johnson
Recent
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Facebook
Five Frontiers Facebook Could Conquer
Once it’s a public company, the social network will have to expand its reach in innovative ways to meet expectations -
The Cleantech Threshold
What it means when electric cars cross a key barrier of price-performance -
Slimming Down for Future Growth
How "strategic pruning" frees up company resources for long-term innovation -
Making Innovation Matter
The magic lies in how it's managed, and that must come from the very top of the company -
Risk Management and Innovation
The biggest risk could lie in misconceiving risk management itself, says Innosight's Mark W. Johnson
Read
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Amazon's Smart Innovation Strategy
Amazon shows how it is possible to build a business with the capability to transform itself -
The Role of the Chief Innovation Officer
Innovation isn't new, but appointing a C-suite member to oversee it is. Mark Johnson looks at how the CIO's role should be executed -
Risk Management and Innovation
The biggest risk could lie in misconceiving risk management itself, says Innosight's Mark W. Johnson -
How to Disrupt an Overlooked Market
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Want To Grow? Look At Your Business Model
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