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Lauren Coleman-Lochner
Articles by Lauren Coleman-Lochner
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Media & Marketing
In Vietnam, P&G Woos Hearts, Minds, and Schools
With demand lagging back home, the personal-care giant looks to the next big emerging market -
Media & Marketing
Social Networking Takes Center Stage at P&G
A pioneer of traditional marketing uses the Web to lure customers -
A Money Man's Trials in Retailing
Eddie Lampert found it easier to buy Sears than to make it thrive -
Companies & Industries
Stardoll Takes Girls’ Internet Fashions to Penney’s
The fashion avatar website has developed a clothing line aimed at the “tween” set that will be sold in real-world J.C. Penney stores -
How Nordstrom Bests Its Retail Rivals
The family-run department store places customer service above all else with easy-to-market lifestyle sections
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Media & Marketing
In Vietnam, P&G Woos Hearts, Minds, and Schools
With demand lagging back home, the personal-care giant looks to the next big emerging market -
P&G Looks to Franchise Tide Dry Cleaning
The world's largest consumer products company attached its branding to car washes three years ago. Now it wants to open hundreds of franchised Tide… -
Media & Marketing
Italians Want Their QVC, Austerity Be Damned
The television shopping service is booming in the crisis-wracked country -
Companies & Industries
Estée Lauder's Hair-Care Makeover
The cosmetics company is revamping its Ojon brand of rain forest-inspired hair-care products -
Companies & Industries
Stardoll Takes Girls’ Internet Fashions to Penney’s
The fashion avatar website has developed a clothing line aimed at the “tween” set that will be sold in real-world J.C. Penney stores
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