Karen E. Klein

Bio

Karen E. Klein is a Los Angeles-based writer who covers entrepreneurship and small-business issues. E-mail your questions to Klein to get specific advice from experts in her twice-weekly columns.

Your Small Business Questions, Answered

Send us your questions on challenges you face in your business. Journalist Karen E. Klein will interview experts and distill their insights into answers.

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Karen E. Klein

Articles by Karen E. Klein

Recent

  • Pitch an Event to a Middle-Aged Crowd
    It's a huge audience, so the first step is to segment the types of people who would pay to attend. Then put a marketing plan in place and keep…
  • Manage Brand Fanatics and Brand Detractors
    If you're not selling a commodity, you're selling a brand. B.J. Bueno offers advice on encouraging its fans and dealing with detractors
  • To Sell More, 'Be the Customer'
    CEOs do stints as low-level employees on Undercover Boss. Consultants say small companies can improve products and strategy by doing…
  • Turn a Product Idea into a Prototype
    Warren M. Haussler, president of Keck-Craig, a prototyping service for inventors and industrial clients, explains how the process works
  • Valuing an Early-Stage Company
    Valuations aren't just for established companies on the selling block. Neil J. Beaton talks about determining the worth of a new, venture-backed business

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