Already a Bloomberg.com user?
Sign in with the same account.
Don't have an account?
Help! I can't access my account.
Jerry S.Wilson is senior vice-president of the Coca-Cola Co., where he serves as chief customer and commercial officer. He is a personal branding expert and co-author of Managing Brand YOU: 7 Steps to Creating Your Most Successful Self.
©2013 Bloomberg L.P. All Rights Reserved. Made in NYC